Mobile Tagging and Mobile Content Delivery

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Here is a summary of the Gartner Hype Cycle for “Emerging Technologies” for 2012 – what is stated explicitly, what can be inferred. This Hype Cycle is suppose provide insight into emerging technologies that have broad, cross-industry relevance, and are transformational and high impact in potential. Most crowded hype cycle on emerging technologies in last 10 years 48 technologies are listed in this year’s hype cycle which is the highest in last ten years. Last year they had 42 – year 2008 was the lowest (27) – year 2005 was the previous highest (44). What does this imply? May be Gartner is right when it says: We are at an interesting moment — a time when the scenarios we’ve been talking about for a long time are almost becoming reality. Which macro trends are stated explicitly in the report? Any Channel, Any Device, Anywhere — Bring Your Own Everything Smarter Thing... (more)

Using QR Codes Effectively

You may remember our introduction to QR Codes earlier.  QR codes are a 2D barcode that can hold large amounts of data, usually a link, and are becoming more and more popular.  QR codes are a great tool in merging online and physical marketing but, like any tool, the key is to use them properly. Here are some DO’s and DON’Ts when it comes to QR codes. DO use QR codes on print media, and make sure it links to a mobile friendly site.  Newspaper ads, fliers, store hours signs, business cards – anything that it tangible, can be distributed or posted.  This allows you to present your online content to people on the go.  Don’t overlook the mobile friendly portion of that – most often people will be accessing them through their smart phones.   Make sure your site is mobile friendly or link to mobile friendly sites such as YouTube, Facebook etc. DON’T use QR codes that will ... (more)

First Official AOKP Jelly Bean ROM

Here is today’s top tech news. It’s a happy day for all you Android hackers out there, AOKP has released their first (official) code for Jelly Bean - while there have been “nightlies” for a while, the first release is the best. If you have a rooted Android device, head over to AOKP to check out what they have to offer (here). Glacier is here to make your data storage worries a thing of the past Amazon announces “Glacier” - which they call a ‘secure, reliable and extremely low cost storage solution.’ Amazon claims that this data service will be excellent for rarely accessed data, and offer costs as low as 1 penny/GB/month. Via TechCrunch, more here. Verizon blocking vacations in September for the iPhone 5 - this report, from Droid-Life, has VZW employees reported that they are not allowed vacation in the second half of September to get ready for the glut of customers... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap the tag. Most readers only recognize one or a handful of tag formats. The reader’s job is to recognize and resolve the tag – that is to read the tag and make the connection between the tag and the information or content it is linked to via the Internet. The marketplace of mobile tagging invo... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Smoke and Mirrors

Like any other technology niche, mobile tagging is fraught with smoke and mirrors. I had to laugh reading a recent press release for yet another QR Code generation and management site attempting to charge for basic services that are available for free from practically every other provider of QR Code tag management (including Vizitag). One of the services offered as part of a paid package is to "install" a QR code on your web page or blog. Rather than use copy and paste like the rest of us, or iframe or javascript code if you are bit more technical, you can pay to have your QR Code installed for you...Give me a break! What's more you can pay extra not to have a "Powered By XYZ" at the bottom of your code image. Something the vendor is adding anyway and won't be there if you just get your QR code from Google for free. Mad, quite mad. The cheeky monkeys. ... (more)

Five Trends to Watch for 2010 and Beyond

Congratulations! You made it to 2010. Welcome to the next decade in technology innovation that will change the world! I resisted putting together a list of predictions for the coming year, mainly because like many people I tend to predict too much change in the near term, and not enough over a decade. That being said, there are certain areas of technology that will undergo significant changes making them interesting to watch. In my opinion, we are quickly approaching a technological inflection point that will result in innovations that we could not have even imagined just 10 to 20 years ago.  So here are my observations of 5 key trends to watch for the coming decade. The technological platform evolution from mainframe, to client/server, to the Internet, cloud computing and web2.0 should continue shifting towards ubiquitous platform convergence with a variety of devi... (more)

Google’s Project Glass: An Augmented Reality Head-mounted Display

If you saw a person walk down the street with a small monitor over one of their eyes, seemingly talking to themselves, would you think you had just stepped into a Doctor Who plot where the Cybermen were taking over our minds one by one? Where’s the Doctor when you need him? Don’t worry, this isn’t a science fiction plot. The brilliant minds at Google have been working on an augmented reality head-mounted display these past few years so that such a sight could possibly become a natural occurrence. Dubbed “Project Glass,” Google has intended to bring us to the next level of hands free technology which incorporates all the expectations of modern smartphone users, including voice commands, into a single pair of eyeglasses. Although the idea for a display like this has been discussed for a while, this seems to be the first large scale project ready for roll-out. Its pr... (more)

How Verizon Wireless is Bringing the New Normal to Life

If you've been following Cisco's Mobility story lately you've no doubt heard the expression "The New Normal" used quite frequently.  But what is the New Normal? Simply put, the New Normal refers to how mobile technologies have, in a very short time, changed the way we all live, work, play, and learn. No one knows this better than Verizon Wireless.  You could even make the case that Verizon Wireless, as the worldwide leader in deploying 4G LTE, has been largely responsible for this new mobile lifestyle. But not content with simply providing ubiquitous access to the mobile broadband network, Verizon Wireless is working to develop and deploy a complete LTE ecosystem, from the application to the device to the network.  Toward this goal, Verizon Wireless has built a state-of-the-art complex in Waltham, MA to encourage and showcase the types of advanced mobile devices and... (more)

Power Outages; Flame and Stuxnet; Recorded Future and More

CTOvision, CTOlabs and the tech consultancy behind them Crucial Point LLC are all run out of the Washington DC area. We seek global views of technology but this region is definitely our base and we have  a very high percentage of readers in the local ecosystem. For those of you here, you know the biggest tech story right now is not the latest software or hardware or tech concept or even our favorite Big Data topic but something that has impacted humanity from our very existence, the weather. The weather has had an absolutely huge impact on our tech these last few days. Some views on its impact were provided in Quick Lessons Learned From Massive Regional Power Outages. Last month, we continued to bring you daily federal cybersecurity and information technology news, also posted on FedCyber. One of the biggest stories of this month was that Flame and Stuxnet were con... (more)

First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps

Popular print book now available as eBook through Amazon STORY HIGHLIGHTS The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, hav... (more)