Mobile Tagging and Mobile Content Delivery

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Software Eats the WorldDid you read that Uber, the mobile application company, received $1.2 billion in additional VC investment this month?  Why would investors be willing to invest so much? Investors believe that Uber is among a group of mobile app companies capable of disrupting entire industries. They are a data driven start-up enabled by mobile devices. For insight into this innovative and transformative company read their description, "Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our [mobile] apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. Now that is an ambitious "About" statement! Do you know how many taxis Uber maintains?  NONE!  They are a company using data in innovative ways to make money.  Data on drivers, riders, locations, history, payment infor... (more)

How Verizon Wireless is Bringing the New Normal to Life

If you've been following Cisco's Mobility story lately you've no doubt heard the expression "The New Normal" used quite frequently.  But what is the New Normal? Simply put, the New Normal refers to how mobile technologies have, in a very short time, changed the way we all live, work, play, and learn. No one knows this better than Verizon Wireless.  You could even make the case that Verizon Wireless, as the worldwide leader in deploying 4G LTE, has been largely responsible for this new mobile lifestyle. But not content with simply providing ubiquitous access to the mobile broadband network, Verizon Wireless is working to develop and deploy a complete LTE ecosystem, from the application to the device to the network.  Toward this goal, Verizon Wireless has built a state-of-the-art complex in Waltham, MA to encourage and showcase the types of advanced mobile devices and... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Wired MIR

Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage... ... (more)

First Augmented Reality Advertising

Advertising on New Media Brightkite, the Social Discovery Network, has launched the first national augmented reality advertising solution. Brightkite’s users have been able to access its augmented reality (AR) service since August through the company’s partnership with Layar. Until now, users of the service could only see their friends’ posts and photos at places around them. With the launch of a new local advertising solution, they can now also see special offers in nearby stores. Using the Brightkite service, users can look at the world around them through their phone’s camera to see real-time digital information on top of real-world locations. As the camera is turned in different directions, the graphics change to accommodate the lens’ movements and the user sees all their friends’ Brightkite data revealed around them. New partnerships with retailers, bars, res... (more)

100 Things to Watch in 2010

New Media on Ulitzer JWT, the world's best-known marketing communications brand, today released its list of 100 Things to Watch in 2010. "Many of the items on our list reflect broader shifts we've been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology," says Ann Mack, director of trendspotting at JWT. "Our list also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts." This year, many of JWT's Things to Watch reflect repercussions of the Great Recession, from "energy dieting" to "luxury goes East" to "trip bundling." The people on the list -- from pop culture, sports, politics and other sectors -- h... (more)

Did Yelp Catch The First Anti- Google Wave?

LBS on Ulitzer Location Based Services on Ulitzer - On December 21st, as we all got ready for the 2009 Holiday “unplug”, it was reported that local business rating and review information aggregator Yelp rejected a hefty $500+Million takeover offer from Google. Bold move, but why did they walk away? No one seems to be certain. Yelp’s window stickers tell a tale of building local merchant trust and a lot of grunt work by “boots on the ground”. By this I mean the literal and figurative wearing out of shoe leather for the purpose of winning over single-door business owners one by one. Explaining the power of Location-Based advertising and the impact of having real people maintain a fresh and vibrant listing infused with reviews, offers, specials, and the “inside scoop” is something best done live and in-person. This crucial element of Local Search is hard to scale and... (more)

Starbucks and Chevrolet Check-In and Declare Game On!

New Media on Ulitzer Social networking games are moving from the fringe to the front lines of social media marketing at light speed. Two recent examples are below! As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the information conveyed can be tweaked by location, time, region, season, etc and continuous improvement can be fueled by tracked, actual, live mobile consumer interaction with the point of sale locations where real money is exchanged for real goods. For years, brands have spent time and effort driving ... (more)

Boeing's Encrypted Mobile Phone, Intel's Studybook

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. According to Analysis Mason, three trends for small and medium enterprises over the coming year are:  More mobile cloud applications, including mobile device management; M2M fleet management solutions; and increased reliance on indirect sales channels. Read Original Content ABI Research predicts that shipments of cellular M2M modules produced in China will reach 13.6 million units by 2016, making up almost 40 percent of modules shipped in Asia. Read Original Content Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in pa... (more)

The Parrot AR.Drone 2.0: Taking us to new heights

The Parrot AR.Drone 2.0. According to the manufacture, it is a groundbreaking device that combines the best of many worlds, including modeling, video games and augmented reality. The AR.Drone can be controlled with both iOS and Android devices. The French company Parrot is behind the brilliance of this augmented reality copter. Founded in 1994, they have been specializing in developing products that function on wireless networks (including the quadrotors which we know as the AR.Drone), Bluetooth hands free systems, speakers and other consumer friendly items that use easy-to-use functions such as voice recognition. The AR.Drone itself is made of plastic and foam and is about a foot long Using the iOS and Android devices, it can be used in video games such as AR.FreeFlight or AR.FlyingAce, two of Parrot’s own creations. Of course, since it is an open source platform, a... (more)

Gartner Hype Cycle 2012 – Emerging Technologies

Here is a summary of the Gartner Hype Cycle for “Emerging Technologies” for 2012 – what is stated explicitly, what can be inferred. This Hype Cycle is suppose provide insight into emerging technologies that have broad, cross-industry relevance, and are transformational and high impact in potential. Most crowded hype cycle on emerging technologies in last 10 years 48 technologies are listed in this year’s hype cycle which is the highest in last ten years. Last year they had 42 – year 2008 was the lowest (27) – year 2005 was the previous highest (44). What does this imply? May be Gartner is right when it says: We are at an interesting moment — a time when the scenarios we’ve been talking about for a long time are almost becoming reality. Which macro trends are stated explicitly in the report? Any Channel, Any Device, Anywhere — Bring Your Own Everything Smarter Thing... (more)