You may remember our introduction to QR Codes earlier. QR codes are a 2D
barcode that can hold large amounts of data, usually a link, and are becoming
more and more popular. QR codes are a great tool in merging online and
physical marketing but, like any tool, the key is to use them properly.
Here are some DO’s and DON’Ts when it comes to QR codes.
DO use QR codes on print media, and make sure it links to a mobile friendly
site. Newspaper ads, fliers, store hours signs, business cards – anything
that it tangible, can be distributed or posted. This allows you to present
your online content to people on the go. Don’t overlook the mobile
friendly portion of that – most often people will be accessing them through
their smart phones. Make sure your site is mobile friendly or link to
mobile friendly sites such as YouTube, Facebook etc.
DON’T use QR codes that will ... (more)
Stewart McKie launched today the Vizitag Mobile Tagging and Content Delivery
topic on Ulitzer.
Stewart McKie has 25 years of IT industry experience. His education includes
a MSc in Organization Consulting and a MA in Screenwriting. He was the
Technology Editor of Business Finance magazine during 1995-2000 and also
wrote regular features for Intelligent Enterprise magazine. He is the author
of six books on accounting software and over 50 technology white papers. His
current focus is his mobile tagging web app Vizitag.com and his scenewriting
web app Scenewrite.com.
Focused on th... (more)
Embedding tags in books is probably the most obvious way to connect print
content with online content so it's surprising more book publishers are not
following Rough Guide's lead.
Their new coffee table book, Earthbound: a Rough Guide to the World in
Pictures is tag-enabled.
Each image in the book is linked to a QR Code that resolves to a Google map
of the location for more context-specific
The mobile augmented reality report published today over at GigaOm Pro. I
spent much of November and early December getting it together. As far as I
can see, it's the third mobile AR report out of the gate. It's an overview of
the space with some case studies as well as a quick and dirty forecast on the
number of mobile AR handsets likely to be on the market by 2012. Enjoy!
As the sun rises in the East and bears visit the woods, we can state with
absolute certainty that we will be blitzed with a plethora of “best of”,
”worst of” and “pick of” lists, and of course ‘what’s hot
what’s not for 2010” predictions, in the next couple of weeks. And this
year it will be worse. Not only do we say goodbye to 2009 but we also move up
into a new decade. Copy writers have even greater license to fill a few
column inches with those trivial facts that we feign a healthy disinterest in
but secretly devour, storing the data to impress our friends and colleagues
at ... (more)
Here is a summary of the Gartner Hype Cycle for “Emerging Technologies”
for 2012 – what is stated explicitly, what can be inferred.
This Hype Cycle is suppose provide insight into emerging technologies that
have broad, cross-industry relevance, and are transformational and high
impact in potential.
Most crowded hype cycle on emerging technologies in last 10 years
48 technologies are listed in this year’s hype cycle which is the highest
in last ten years. Last year they had 42 – year 2008 was the lowest (27)
– year 2005 was the previous highest (44).
What does this imply?
May be ... (more)