Mobile Tagging and Mobile Content Delivery

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You may remember our introduction to QR Codes earlier.  QR codes are a 2D barcode that can hold large amounts of data, usually a link, and are becoming more and more popular.  QR codes are a great tool in merging online and physical marketing but, like any tool, the key is to use them properly. Here are some DO’s and DON’Ts when it comes to QR codes. DO use QR codes on print media, and make sure it links to a mobile friendly site.  Newspaper ads, fliers, store hours signs, business cards – anything that it tangible, can be distributed or posted.  This allows you to present your online content to people on the go.  Don’t overlook the mobile friendly portion of that – most often people will be accessing them through their smart phones.   Make sure your site is mobile friendly or link to mobile friendly sites such as YouTube, Facebook etc. DON’T use QR codes that will ... (more)

Stewart McKie Launches Mobile Tagging and Content Delivery Topic on Ulitzer

Stewart McKie launched today the Vizitag Mobile Tagging and Content Delivery topic on Ulitzer. Stewart McKie has 25 years of IT industry experience. His education includes a MSc in Organization Consulting and a MA in Screenwriting. He was the Technology Editor of Business Finance magazine during 1995-2000 and also wrote regular features for Intelligent Enterprise magazine. He is the author of six books on accounting software and over 50 technology white papers. His current focus is his mobile tagging web app and his scenewriting web app Focused on th... (more)

Coffee Table Tags

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart ... (more)

Mobile Augmented Reality Published Today

The mobile augmented reality report published today over at GigaOm Pro. I spent much of November and early December getting it together. As far as I can see, it's the third mobile AR report out of the gate. It's an overview of the space with some case studies as well as a quick and dirty forecast on the number of mobile AR handsets likely to be on the market by 2012. Enjoy! ... (more)

Web Hosting, Data Centres, Technology and Cosmetic Surgery

As the sun rises in the East and bears visit the woods, we can state with absolute certainty that we will be blitzed with a plethora of “best of”, ”worst of” and “pick of” lists, and of course ‘what’s hot what’s not for 2010” predictions, in the next couple of weeks. And this year it will be worse. Not only do we say goodbye to 2009 but we also move up into a new decade. Copy writers have even greater license to fill a few column inches with those trivial facts that we feign a healthy disinterest in but secretly devour, storing the data to impress our friends and colleagues at ... (more)

Gartner Hype Cycle 2012 – Emerging Technologies

Here is a summary of the Gartner Hype Cycle for “Emerging Technologies” for 2012 – what is stated explicitly, what can be inferred. This Hype Cycle is suppose provide insight into emerging technologies that have broad, cross-industry relevance, and are transformational and high impact in potential. Most crowded hype cycle on emerging technologies in last 10 years 48 technologies are listed in this year’s hype cycle which is the highest in last ten years. Last year they had 42 – year 2008 was the lowest (27) – year 2005 was the previous highest (44). What does this imply? May be ... (more)