Mobile Tagging and Mobile Content Delivery

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Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage... ... (more)

Research and Markets: Mobile Devices in 2020 - The Blended Reality

Research and Markets (http://www.researchandmarkets.com/research/p3sbzj/mobile_devices_in) has announced the addition of the "Mobile Devices in 2020 - Blended Reality" report to their offering. By 2020, a clear picture of the post-smartphone era will have emerged, the blended-reality era. The smartphone will be the central component of a personal Internet of Things, connecting with wearables, household objects and utilities, and connected vehicles to quantify, aggregate, and automate everyday tasks. Sensors, displays, and augmented reality services will blend a digital layer into the physical world, quantifying it for increased efficiency and optimisation. This research explores 6 key trends in mobile devices that will usher in this new era: context-aware devices, health monitoring, biometric transactions, battery improvements, display advancements, and eye-wear. ... (more)

Reinventing Print Media - Yeah Right...

Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these technologies will be vital to re-invigorating a print media industry that is on its last legs. All three provide ways to link print media to online content, promotions and naturally most important of all, new advertising revenue streams. As well as reaching out to a new, younger generation of print media consumers. In the whole article, the word "mobile" is only mentioned vaguely in the context of mobile "sites" and "applications". Ignoring the importance of the mobile market in the reinvention of print media in the way the authors do in this article clearly shows that print media comment... (more)

94Wines Personalized Content

Adding a QR code to a wine bottle is not a new idea but the tagging twist added by 94wines is quite interesting. When you order a bottle of wine from 94wines they put a QR Code on the label that resolves to online content - just like any other QR Code. The twist is that you can upload your own personal content to the 94Wines webspace and that is where the tag resolves to. If I've understood it Stewart McKienoreply@blogger.com0 ... (more)

Guide to Cloud Computing for Media and Marketing

Media Marketing at Cloud Expo It's been crazy the last few months of 2009 in terms of travel and projects. Monaco Media Forum was a huge success, yet one that sucked up massive amounts of bandwidth before and during the event. Superb speakers and networking. I don't know if I'm cut out to be an editorial programmer in the long run but having the experience of doing it at this level of intensity was great. Hopefully, I'll be able to announce participation to help program a major event on emerging media economies over the next few weeks. Stay tuned. After Europe, I took a DEEP dive into mobile augmented reality for GigaOm Pro. That one should publish later this month or after the beginning of the year. I'm going to start 2010 with a series of posts about mobile AR here at Media Dojo and on Mediabizbloggers, which is part of Jack Myers site. I've already done my first p... (more)

Did Yelp Catch The First Anti- Google Wave?

LBS on Ulitzer Location Based Services on Ulitzer - On December 21st, as we all got ready for the 2009 Holiday “unplug”, it was reported that local business rating and review information aggregator Yelp rejected a hefty $500+Million takeover offer from Google. Bold move, but why did they walk away? No one seems to be certain. Yelp’s window stickers tell a tale of building local merchant trust and a lot of grunt work by “boots on the ground”. By this I mean the literal and figurative wearing out of shoe leather for the purpose of winning over single-door business owners one by one. Explaining the power of Location-Based advertising and the impact of having real people maintain a fresh and vibrant listing infused with reviews, offers, specials, and the “inside scoop” is something best done live and in-person. This crucial element of Local Search is hard to scale and... (more)

Understanding The “Mobile Commerce Gap”

Sometime this year, 50% of Americans will own a web-connected smartphone, yet less than 20% of online retailers have websites optimized and formatted to serve these mobile consumers. I am calling this the “mobile commerce gap”. The reason for this inequity between demand and supply, in my opinion, is because the internal resources required for online retailers to properly develop a mobile commerce site have been pulled in other directions, even as smartphone adoption rates have exploded. As a result, a majority of online retailers are offering their mobile customers a very poor online shopping experience. This, in turn, results in poor conversion rates and missed sales, not to mention the fact that consumers are left with the general impression that the retail brand is not serving their needs. Think about it, how many times have you visited a site on your smartphone... (more)

Enterprise Mobility Asia News Weekly – Week of March 25, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Field Mobility and M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Marketing News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Augmented Reality for smartphones tiptoes into India. It is estimated to have 5 percent of the “traditional media marketplace” in India.  One question is whether it’s just a novelty or a wave of the future? Read Original Content Philippine telecommunications provider Globe Telecom has partnered with Flash Networks to introduce Harmony Monetization solutions. Read Original Content GraphicMail and SME Guru of Singapore have joined ... (more)

Boeing's Encrypted Mobile Phone, Intel's Studybook

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. According to Analysis Mason, three trends for small and medium enterprises over the coming year are:  More mobile cloud applications, including mobile device management; M2M fleet management solutions; and increased reliance on indirect sales channels. Read Original Content ABI Research predicts that shipments of cellular M2M modules produced in China will reach 13.6 million units by 2016, making up almost 40 percent of modules shipped in Asia. Read Original Content Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in pa... (more)

Bananas For QR Codes: The Mobile Low Hanging Fruit

The Other Day I Scanned A Banana (The Good Yes, that’s right, a single, offline, real banana. Latin name Musa Acuminata. More specifically, I used my smartphone to scan a sticker on the banana. The banana itself had no power supply, or web connection. I happened to buy this particular banana at a Wal-Mart in Florida (while on a fishing trip) and noticed that the ubiquitous banana “fruit company” sticker contained a mobile quick response (QR code). I opened the scanner on my iPhone and scanned the code. In doing so, I opened a portal to the internet, a live action window into an online mobile-optimized experience that taught me something new. That engaged me. Cool. The Del Monte QR Code Seldom had I considered what company grew and shipped and sold the bananas to the grocery store I bought them from. Did you know that the Del Monte Fresh Produce Company was founded... (more)

First Official AOKP Jelly Bean ROM

Here is today’s top tech news. It’s a happy day for all you Android hackers out there, AOKP has released their first (official) code for Jelly Bean - while there have been “nightlies” for a while, the first release is the best. If you have a rooted Android device, head over to AOKP to check out what they have to offer (here). Glacier is here to make your data storage worries a thing of the past Amazon announces “Glacier” - which they call a ‘secure, reliable and extremely low cost storage solution.’ Amazon claims that this data service will be excellent for rarely accessed data, and offer costs as low as 1 penny/GB/month. Via TechCrunch, more here. Verizon blocking vacations in September for the iPhone 5 - this report, from Droid-Life, has VZW employees reported that they are not allowed vacation in the second half of September to get ready for the glut of customers... (more)