Mobile Tagging and Mobile Content Delivery

Vizitag: See | Snap | Sorted

Subscribe to Vizitag: See | Snap | Sorted: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Vizitag: See | Snap | Sorted: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Stewart McKie launched today the Vizitag Mobile Tagging and Content Delivery topic on Ulitzer. Stewart McKie has 25 years of IT industry experience. His education includes a MSc in Organization Consulting and a MA in Screenwriting. He was the Technology Editor of Business Finance magazine during 1995-2000 and also wrote regular features for Intelligent Enterprise magazine. He is the author of six books on accounting software and over 50 technology white papers. His current focus is his mobile tagging web app Vizitag.com and his scenewriting web app Scenewrite.com. Focused on the mobile tagging space (i.e. QR Codes and MS tags) used to connect offline tags to online content optimized for mobile delivery. ... (more)

Enterprise Mobility Asia News Round-up

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Despite a push for mobile business, China’s Baidu only has 35 percent of the mobile search volume.  The company is pushing for pre-installation of its search engine in mobile devices.  Read Original Content According to a recent survey by The Associated Chambers of Commerce and Industry of India, over 50 percent of full-time employees prefer mobility and employing mobile technology into the workplace.  Read Original Content Indian e-commerce site Freecharge.in offers a unique customer service plan in which customers can simply recharge their prepaid mobiles online and in return receive gift coupons of the same ... (more)

Mobile Commerce News Weekly – Week of February 9, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Cyber Security News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! India’s e-commerce business grew by 80 percent in 2013, according to Flipkart, one of the country’s leading e-commerce firms.  Read Original Content MasterCard and Weve have now come together in a partnership that is designed to hel... (more)

How Mobile Solutions, Digital Disruptions and Code Halos are Transforming Industries

Software Eats the WorldDid you read that Uber, the mobile application company, received $1.2 billion in additional VC investment this month?  Why would investors be willing to invest so much? Investors believe that Uber is among a group of mobile app companies capable of disrupting entire industries. They are a data driven start-up enabled by mobile devices. For insight into this innovative and transformative company read their description, "Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our [mobile] apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. Now that is an ambitious "About" statement! Do you know how many taxis Uber maintains?  NONE!  They are a company using data in innovative ways to make money.  Data on drivers, riders, locations, history, payment infor... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap the tag. Most readers only recognize one or a handful of tag formats. The reader’s job is to recognize and resolve the tag – that is to read the tag and make the connection between the tag and the information or content it is linked to via the Internet. The marketplace of mobile tagging invo... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Coffee Table Tags

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart McKienoreply@blogger.com ... (more)

First Augmented Reality Advertising

Advertising on New Media Brightkite, the Social Discovery Network, has launched the first national augmented reality advertising solution. Brightkite’s users have been able to access its augmented reality (AR) service since August through the company’s partnership with Layar. Until now, users of the service could only see their friends’ posts and photos at places around them. With the launch of a new local advertising solution, they can now also see special offers in nearby stores. Using the Brightkite service, users can look at the world around them through their phone’s camera to see real-time digital information on top of real-world locations. As the camera is turned in different directions, the graphics change to accommodate the lens’ movements and the user sees all their friends’ Brightkite data revealed around them. New partnerships with retailers, bars, res... (more)

Mobile Augmented Reality Published Today

The mobile augmented reality report published today over at GigaOm Pro. I spent much of November and early December getting it together. As far as I can see, it's the third mobile AR report out of the gate. It's an overview of the space with some case studies as well as a quick and dirty forecast on the number of mobile AR handsets likely to be on the market by 2012. Enjoy! ... (more)

Understanding The “Mobile Commerce Gap”

Sometime this year, 50% of Americans will own a web-connected smartphone, yet less than 20% of online retailers have websites optimized and formatted to serve these mobile consumers. I am calling this the “mobile commerce gap”. The reason for this inequity between demand and supply, in my opinion, is because the internal resources required for online retailers to properly develop a mobile commerce site have been pulled in other directions, even as smartphone adoption rates have exploded. As a result, a majority of online retailers are offering their mobile customers a very poor online shopping experience. This, in turn, results in poor conversion rates and missed sales, not to mention the fact that consumers are left with the general impression that the retail brand is not serving their needs. Think about it, how many times have you visited a site on your smartphone... (more)

The Parrot AR.Drone 2.0: Taking us to new heights

The Parrot AR.Drone 2.0. According to the manufacture, it is a groundbreaking device that combines the best of many worlds, including modeling, video games and augmented reality. The AR.Drone can be controlled with both iOS and Android devices. The French company Parrot is behind the brilliance of this augmented reality copter. Founded in 1994, they have been specializing in developing products that function on wireless networks (including the quadrotors which we know as the AR.Drone), Bluetooth hands free systems, speakers and other consumer friendly items that use easy-to-use functions such as voice recognition. The AR.Drone itself is made of plastic and foam and is about a foot long Using the iOS and Android devices, it can be used in video games such as AR.FreeFlight or AR.FlyingAce, two of Parrot’s own creations. Of course, since it is an open source platform, a... (more)