Mobile Tagging and Mobile Content Delivery

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New Media on Ulitzer JWT, the world's best-known marketing communications brand, today released its list of 100 Things to Watch in 2010. "Many of the items on our list reflect broader shifts we've been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology," says Ann Mack, director of trendspotting at JWT. "Our list also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts." This year, many of JWT's Things to Watch reflect repercussions of the Great Recession, from "energy dieting" to "luxury goes East" to "trip bundling." The people on the list -- from pop culture, sports, politics and other sectors -- h... (more)

Google’s Project Glass: An Augmented Reality Head-mounted Display

If you saw a person walk down the street with a small monitor over one of their eyes, seemingly talking to themselves, would you think you had just stepped into a Doctor Who plot where the Cybermen were taking over our minds one by one? Where’s the Doctor when you need him? Don’t worry, this isn’t a science fiction plot. The brilliant minds at Google have been working on an augmented reality head-mounted display these past few years so that such a sight could possibly become a natural occurrence. Dubbed “Project Glass,” Google has intended to bring us to the next level of hands free technology which incorporates all the expectations of modern smartphone users, including voice commands, into a single pair of eyeglasses. Although the idea for a display like this has been discussed for a while, this seems to be the first large scale project ready for roll-out. Its pr... (more)

How Mobile Solutions, Digital Disruptions and Code Halos are Transforming Industries

Software Eats the WorldDid you read that Uber, the mobile application company, received $1.2 billion in additional VC investment this month?  Why would investors be willing to invest so much? Investors believe that Uber is among a group of mobile app companies capable of disrupting entire industries. They are a data driven start-up enabled by mobile devices. For insight into this innovative and transformative company read their description, "Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our [mobile] apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. Now that is an ambitious "About" statement! Do you know how many taxis Uber maintains?  NONE!  They are a company using data in innovative ways to make money.  Data on drivers, riders, locations, history, payment infor... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap the tag. Most readers only recognize one or a handful of tag formats. The reader’s job is to recognize and resolve the tag – that is to read the tag and make the connection between the tag and the information or content it is linked to via the Internet. The marketplace of mobile tagging invo... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Reinventing Print Media - Yeah Right...

Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these technologies will be vital to re-invigorating a print media industry that is on its last legs. All three provide ways to link print media to online content, promotions and naturally most important of all, new advertising revenue streams. As well as reaching out to a new, younger generation of print media consumers. In the whole article, the word "mobile" is only mentioned vaguely in the context of mobile "sites" and "applications". Ignoring the importance of the mobile market in the reinvention of print media in the way the authors do in this article clearly shows that print media comment... (more)

Wired MIR

Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage... ... (more)

Guide to Cloud Computing for Media and Marketing

Media Marketing at Cloud Expo It's been crazy the last few months of 2009 in terms of travel and projects. Monaco Media Forum was a huge success, yet one that sucked up massive amounts of bandwidth before and during the event. Superb speakers and networking. I don't know if I'm cut out to be an editorial programmer in the long run but having the experience of doing it at this level of intensity was great. Hopefully, I'll be able to announce participation to help program a major event on emerging media economies over the next few weeks. Stay tuned. After Europe, I took a DEEP dive into mobile augmented reality for GigaOm Pro. That one should publish later this month or after the beginning of the year. I'm going to start 2010 with a series of posts about mobile AR here at Media Dojo and on Mediabizbloggers, which is part of Jack Myers site. I've already done my first p... (more)

Did Yelp Catch The First Anti- Google Wave?

LBS on Ulitzer Location Based Services on Ulitzer - On December 21st, as we all got ready for the 2009 Holiday “unplug”, it was reported that local business rating and review information aggregator Yelp rejected a hefty $500+Million takeover offer from Google. Bold move, but why did they walk away? No one seems to be certain. Yelp’s window stickers tell a tale of building local merchant trust and a lot of grunt work by “boots on the ground”. By this I mean the literal and figurative wearing out of shoe leather for the purpose of winning over single-door business owners one by one. Explaining the power of Location-Based advertising and the impact of having real people maintain a fresh and vibrant listing infused with reviews, offers, specials, and the “inside scoop” is something best done live and in-person. This crucial element of Local Search is hard to scale and... (more)

Chevrolet to Evaluate Emerging Social Media Technologies at South by Southwest

DETROIT, March 9 /PRNewswire/ -- On March 12, Chevrolet will launch three social-media applications at South by Southwest, as a pilot test of emerging technologies that will help Chevrolet connect with consumers. During the interactive, music and film conferences and festivals, Chevrolet will have an opportunity to introduce more than 185,000 attendees to products like the Camaro, Volt, and Cruze. As one of the preeminent interactive conferences, South by Southwest also provides an opportunity for Chevrolet to learn what attendees feel are the best practices and emerging technologies in social media. "Social media is a powerful tool in a digital world where people can get news instantly on their smart phone, watch television shows on streaming video, and communicate with friends on social-networking sites," says Jim Campbell, Chevrolet general manager. "For Che... (more)

Mobile News Round-Up: Market Size and Trends

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information. Google studied online shopping behavior for the U.S. in the 2011 holiday season, which revealed a number of interesting stats. 41 percent of those who used mobile phones to shop made a purchase directly on their smartphone. 46 percent researched an item on their smartphone, and then went to a store to make their purchase. 37 percent researched an item on their smartphone then made their purchase online. Read Original Content While actual mobile-shopping purchase transactions accounted for only two percent of e-commerce sales in 2011, the Kellogg Shopper Index – in a survey of 1,400 consumers -- found that more than half o... (more)