Mobile Tagging and Mobile Content Delivery

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There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

How Mobile Solutions, Digital Disruptions and Code Halos are Transforming Industries

Software Eats the WorldDid you read that Uber, the mobile application company, received $1.2 billion in additional VC investment this month?  Why would investors be willing to invest so much? Investors believe that Uber is among a group of mobile app companies capable of disrupting entire industries. They are a data driven start-up enabled by mobile devices. For insight into this innovative and transformative company read their description, "Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our [mobile] apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. Now that is an ambitious "About" statement! Do you know how many taxis Uber maintains?  NONE!  They are a company using data in innovative ways to make money.  Data on drivers, riders, locations, history, payment infor... (more)

Why the "Internet of Things" Is the Next Big Thing | @ThingsExpo [#IoT]

If you’ve been paying close attention lately you’ll know that the “Internet of Things” has become one of the technology industry’s biggest buzz phrases. It’s not hard to figure why. The internet has been around for the last twenty years and it has truly revolutionized our lives, the way we work, and how we interact. Consider the transformations in business, commerce, culture, education, politics, and more. But experts are saying we haven’t seen anything yet. If you haven’t read the recent Digital Life in 2025 report it’s well worth your time. One of the major outcomes of this research predicts that within 10 years the internet will become “an ambient information environment where accessing the Internet will be effortless and most people will tap into it so easily it will flow through their lives ‘like electricity.’ The essence of Internet of Things is the linking ... (more)

Reinventing Print Media - Yeah Right...

Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these technologies will be vital to re-invigorating a print media industry that is on its last legs. All three provide ways to link print media to online content, promotions and naturally most important of all, new advertising revenue streams. As well as reaching out to a new, younger generation of print media consumers. In the whole article, the word "mobile" is only mentioned vaguely in the context of mobile "sites" and "applications". Ignoring the importance of the mobile market in the reinvention of print media in the way the authors do in this article clearly shows that print media comment... (more)

Tagging Is Not Augmented Reality

Interesting post from Joe Wilcox on betanews that discusses tagging as a form of augmented reality (AR) and suggests that tagging could cut into Google's search business on mobiles. I have a few comments on this. 1. Tagging is not AR - yes, snapping a tag augments something physical e.g. a product package, book or movie poster with online information. But AR really means augmenting with online information about what you see, as you see it . As your perspective changes so does the information that is displayed. AR is both dynamic and location-based. Tagging is static and does not need or necessarily leverage location data. They are also fundamentally different technologies 'under the covers'. 2. Snapping a tag is not a search. With a tag you have found what you are looking for although you may not have a clear idea of what you will get if you snap the tag. The tag is ... (more)

Five Trends to Watch for 2010 and Beyond

Congratulations! You made it to 2010. Welcome to the next decade in technology innovation that will change the world! I resisted putting together a list of predictions for the coming year, mainly because like many people I tend to predict too much change in the near term, and not enough over a decade. That being said, there are certain areas of technology that will undergo significant changes making them interesting to watch. In my opinion, we are quickly approaching a technological inflection point that will result in innovations that we could not have even imagined just 10 to 20 years ago.  So here are my observations of 5 key trends to watch for the coming decade. The technological platform evolution from mainframe, to client/server, to the Internet, cloud computing and web2.0 should continue shifting towards ubiquitous platform convergence with a variety of devi... (more)

Starbucks and Chevrolet Check-In and Declare Game On!

New Media on Ulitzer Social networking games are moving from the fringe to the front lines of social media marketing at light speed. Two recent examples are below! As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the information conveyed can be tweaked by location, time, region, season, etc and continuous improvement can be fueled by tracked, actual, live mobile consumer interaction with the point of sale locations where real money is exchanged for real goods. For years, brands have spent time and effort driving ... (more)

Enterprise Mobility Asia News Weekly – Week of March 25, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Field Mobility and M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Marketing News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Augmented Reality for smartphones tiptoes into India. It is estimated to have 5 percent of the “traditional media marketplace” in India.  One question is whether it’s just a novelty or a wave of the future? Read Original Content Philippine telecommunications provider Globe Telecom has partnered with Flash Networks to introduce Harmony Monetization solutions. Read Original Content GraphicMail and SME Guru of Singapore have joined ... (more)

Google’s Secret Glasses Project Unveiled: Introducing ‘Glass’

n a project that channels Geordie LaForge from Star Trek: The Next Generation, Google unveiled concept artwork and video for ‘Glass,’ an augmented reality visor meant to be worn like a pair of space-age specs. Under the supervision of Sergey Brin, the project aims to bring the capabilities of a smartphone to a user’s sight — all hands-free. Read the full story at Wired Read more Top Stories ... (more)

Power Outages; Flame and Stuxnet; Recorded Future and More

CTOvision, CTOlabs and the tech consultancy behind them Crucial Point LLC are all run out of the Washington DC area. We seek global views of technology but this region is definitely our base and we have  a very high percentage of readers in the local ecosystem. For those of you here, you know the biggest tech story right now is not the latest software or hardware or tech concept or even our favorite Big Data topic but something that has impacted humanity from our very existence, the weather. The weather has had an absolutely huge impact on our tech these last few days. Some views on its impact were provided in Quick Lessons Learned From Massive Regional Power Outages. Last month, we continued to bring you daily federal cybersecurity and information technology news, also posted on FedCyber. One of the biggest stories of this month was that Flame and Stuxnet were con... (more)

First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps

Popular print book now available as eBook through Amazon STORY HIGHLIGHTS The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, hav... (more)