Mobile Tagging and Mobile Content Delivery

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Advertising on New Media Brightkite, the Social Discovery Network, has launched the first national augmented reality advertising solution. Brightkite’s users have been able to access its augmented reality (AR) service since August through the company’s partnership with Layar. Until now, users of the service could only see their friends’ posts and photos at places around them. With the launch of a new local advertising solution, they can now also see special offers in nearby stores. Using the Brightkite service, users can look at the world around them through their phone’s camera to see real-time digital information on top of real-world locations. As the camera is turned in different directions, the graphics change to accommodate the lens’ movements and the user sees all their friends’ Brightkite data revealed around them. New partnerships with retailers, bars, res... (more)

Gartner Hype Cycle 2012 – Emerging Technologies

Here is a summary of the Gartner Hype Cycle for “Emerging Technologies” for 2012 – what is stated explicitly, what can be inferred. This Hype Cycle is suppose provide insight into emerging technologies that have broad, cross-industry relevance, and are transformational and high impact in potential. Most crowded hype cycle on emerging technologies in last 10 years 48 technologies are listed in this year’s hype cycle which is the highest in last ten years. Last year they had 42 – year 2008 was the lowest (27) – year 2005 was the previous highest (44). What does this imply? May be Gartner is right when it says: We are at an interesting moment — a time when the scenarios we’ve been talking about for a long time are almost becoming reality. Which macro trends are stated explicitly in the report? Any Channel, Any Device, Anywhere — Bring Your Own Everything Smarter Thing... (more)

First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps

Popular print book now available as eBook through Amazon STORY HIGHLIGHTS The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, hav... (more)

Mobile Commerce News Weekly – Week of February 9, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Cyber Security News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! India’s e-commerce business grew by 80 percent in 2013, according to Flipkart, one of the country’s leading e-commerce firms.  Read Original Content MasterCard and Weve have now come together in a partnership that is designed to hel... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap the tag. Most readers only recognize one or a handful of tag formats. The reader’s job is to recognize and resolve the tag – that is to read the tag and make the connection between the tag and the information or content it is linked to via the Internet. The marketplace of mobile tagging invo... (more)

Technology Face-Off: Augmented Reality vs Mobile Image

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Stewart McKie Launches Mobile Tagging and Content Delivery Topic on Ulitzer

Stewart McKie launched today the Vizitag Mobile Tagging and Content Delivery topic on Ulitzer. Stewart McKie has 25 years of IT industry experience. His education includes a MSc in Organization Consulting and a MA in Screenwriting. He was the Technology Editor of Business Finance magazine during 1995-2000 and also wrote regular features for Intelligent Enterprise magazine. He is the author of six books on accounting software and over 50 technology white papers. His current focus is his mobile tagging web app Vizitag.com and his scenewriting web app Scenewrite.com. Focused on the mobile tagging space (i.e. QR Codes and MS tags) used to connect offline tags to online content optimized for mobile delivery. ... (more)

MS Tag PHP API Library

An initial release of a PHP library to utilize the MS Tag API has been made available here. I would be interested to know how you get on if you try it out. The download site states:This is the first version of the MSTagLib. A PHP library to use the Microsoft Tag API by proxying request as REST through a third-party REST service. Currently it is only possible to create a uri tag using this library.Stewart McKienoreply@blogger.com0 ... (more)

Guide to Cloud Computing for Media and Marketing

Media Marketing at Cloud Expo It's been crazy the last few months of 2009 in terms of travel and projects. Monaco Media Forum was a huge success, yet one that sucked up massive amounts of bandwidth before and during the event. Superb speakers and networking. I don't know if I'm cut out to be an editorial programmer in the long run but having the experience of doing it at this level of intensity was great. Hopefully, I'll be able to announce participation to help program a major event on emerging media economies over the next few weeks. Stay tuned. After Europe, I took a DEEP dive into mobile augmented reality for GigaOm Pro. That one should publish later this month or after the beginning of the year. I'm going to start 2010 with a series of posts about mobile AR here at Media Dojo and on Mediabizbloggers, which is part of Jack Myers site. I've already done my first p... (more)

100 Things to Watch in 2010

New Media on Ulitzer JWT, the world's best-known marketing communications brand, today released its list of 100 Things to Watch in 2010. "Many of the items on our list reflect broader shifts we've been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology," says Ann Mack, director of trendspotting at JWT. "Our list also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts." This year, many of JWT's Things to Watch reflect repercussions of the Great Recession, from "energy dieting" to "luxury goes East" to "trip bundling." The people on the list -- from pop culture, sports, politics and other sectors -- h... (more)

Mobile Expert Interview Series: Nokia's John Choate

I had the pleasure of interviewing Nokia's John Choate last week. He is working in the Augmented Reality (AR) space for mobile applications at Nokia's office in San Francisco. Isn't that a cool area to focus on? John's title is PMO 2.0. (Program Management Organization), and he works with the hardware and software sides of the Nokia business to bring them together and to define new technologies and solutions. A funny side note - Nokia's offices are so high in an office building that their phones have a difficult time getting good reception and Nokia employees only use mobile phones. As a result Nokia employees are running around the office trying to find good reception. I must add that any mobile phone at that altitude, at that location, is likely to have the same challenges. It was just a reminder that there is more work to be done and that disconnected mobile smar... (more)