Mobile Tagging and Mobile Content Delivery

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Mobile is now the first screen of influence for many marketers while adults are spending more time on mobile media than newspapers and magazines. Timeline of Mobile Marketing Middle ages - Town criers are used to spread messages 1876 - First telephone introduced by Alexander Graham Bell 1973 - First mobile portable handset invented 1992 - First text message sent from computer to mobile phone 1993 - First mobile phone that both sends and receives texts introduced 1998 - Term "spam" officially added to dictionary to mean unwanted, junk emails 2003 - First commercial mobile SMS launches. Short codes introduced for use with text message marketing 2005 - Nike and Pontiac launch SMS campaigns 2007 - 2.4 billion SMS users worldwide - Apple iPhone is released in U.S. - Texting is embraced: Average monthly texts (218) outnumber calls (213) 2010 - Quick response (QR) codes start bei... (more)

Introduction to Mobile Tagging

Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to snap it. When the tag is snapped you’re sorted as this triggers immediate delivery of content to your phone. The technology of mobile tagging includes various tag formats that are recognized by a specific tag reader. The reader is an application installed on the mobile that needs to be loaded to snap t... (more)

Mobile Expert Interview Series: Nokia's John Choate

I had the pleasure of interviewing Nokia's John Choate last week. He is working in the Augmented Reality (AR) space for mobile applications at Nokia's office in San Francisco. Isn't that a cool area to focus on? John's title is PMO 2.0. (Program Management Organization), and he works with the hardware and software sides of the Nokia business to bring them together and to define new technologies and solutions. A funny side note - Nokia's offices are so high in an office building that their phones have a difficult time getting good reception and Nokia employees only use mobile phon... (more)

Power Outages; Flame and Stuxnet; Recorded Future and More

CTOvision, CTOlabs and the tech consultancy behind them Crucial Point LLC are all run out of the Washington DC area. We seek global views of technology but this region is definitely our base and we have  a very high percentage of readers in the local ecosystem. For those of you here, you know the biggest tech story right now is not the latest software or hardware or tech concept or even our favorite Big Data topic but something that has impacted humanity from our very existence, the weather. The weather has had an absolutely huge impact on our tech these last few days. Some views... (more)

Mobile Commerce News Weekly-Week of October 14, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly eBay has announced that mobile apps have been downloaded 100 million ti... (more)

How Mobile Solutions, Digital Disruptions and Code Halos are Transforming Industries

Software Eats the WorldDid you read that Uber, the mobile application company, received $1.2 billion in additional VC investment this month?  Why would investors be willing to invest so much? Investors believe that Uber is among a group of mobile app companies capable of disrupting entire industries. They are a data driven start-up enabled by mobile devices. For insight into this innovative and transformative company read their description, "Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our [mobile] apps, we make cities more accessib... (more)