Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and
advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or
“Augme”), today announced that Nestlé Waters North America has extended
its relationship with Hipcricket by tapping the mobile solution provider to
manage and execute its new mobile marketing campaign with The Pantry’s
Kangaroo Express. The campaign is designed to raise awareness and drive sales
of Nestlé Waters’ Arrowhead®, Deer Park®, Ice Mountain®, Ozarka® and
Zephyrhills® regional brands.
For its latest mobile initiative, long-time Hipcricket client Nestlé Waters
is using Hipcricket’s AD LIFE® platform to power mobile calls-to-action
for the “Kangaroo Express Summer Getaway Sweepstakes.” With nearly 1,700
neighborhood stores across 13 states, Kangaroo Express is one of the largest
independently-operated convenience store chains... (more)
Research and Markets
(http://www.researchandmarkets.com/research/8hp7rz/the_future_of_mobi) has
announced the addition of the "The Future Of Mobile Payments 2012" report to
their offering.
There is hardly a topic that currently generates and receives as much hype as
mobile payments. But crucially activity should not be taken as progress. We
think that the reigning confusion around the topic will dampen early adoption
of m-payments.
At the moment retailers are trying to differentiate between the overinflated
hype and the real opportunity. There is also confusion about already
... (more)
More than three years ago, in October of 2008, Wikitude was the world’s
very first Augmented Reality (AR) Browser. At the time Wikitude’s founder
Philipp Breuss-Schneeweis pioneered the AR apps space as the Google G1
entered the market providing access to the required sensors like digital
compass, GPS and accelerometer - the three basic components necessary to
enable AR on a smartphone - for the very first time.
A new era is about to begin as Wikitude is now bringing AR to the web. The
Wikitude lab has created an AR solution called “AR window”, which enables
any mobile webpage t... (more)
The Mobile Health News Weekly is an online newsletter made up of the most
interesting news and articles related to mobile health that I run across each
week. I am specifically targeting information that reflects market data and
trends.
Also read Enterprise Mobility Asia News Weekly
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Rogers Communications will enable wireless infant pajamas in Canada later
this year as part of its M2M mobile health portfolio. Read Original Content
Telit... (more)
The Field Mobility and M2M News Weekly is an online newsletter made up of the
most interesting news and articles related to field mobility that I run
across each week. I am specifically targeting information that reflects
market data and trends.
Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
GPS technology provides a method for keeping track of seniors that may wander
off – GPS shoes are able to track where the wearer goes and if he or she
l... (more)
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